Deep
connec-
tion

JMUM, jewels you wear inside, is a jewellery brand which rewards the complicity between mothers and daughters.
In this instance, Complicity, JMUM's new collection, is designed to reconstruct the bonds which are broken at birth
and which are re-established through the protection offered by mothers, who help their daughters grow, creating a
complicity which ends up becoming mutual devotion.

everlasting

unique
life-long
bond

empowered

The collection is complemented with a line for contemporary and empowered women, who are free to
express their emotions, who work hard, love their life and make the most of each moment. jmum pieces
are intimate biographies which are worn against the skin and promote women’s self-confidence
connecting with fragments from different times in their life, to transcend the female lineage.

be special
you are unique

deep
conec-
tion

JMUM, Jewels you wear inside, is a jewellery brand which rewards the complicity between mothers and daughters. The pieces are designed to reconstruct the bonds which are broken at birth and which are re-established through the protection offered by mothers, who help their daughters grow, creating a complicity which ends up becoming mutual devotion.

everlasting

unique
life-long
bond

the jewellery collection is complemented with a line for contemporary and empowered women, who are free to express their emotions, who work hard, love their life and make the most of each moment. jmum pieces are intimate biographies which are worn against the skin and which promote women’s self-confidence and connect with fragments from different times in their life, to transcend the female lineage.

empowered

be special
you are unique

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